It was not very long back that different businesses started going online. As entrepreneurs realized the necessity of building websites to increase brand value and awareness about their products and services and built company websites, it was still a beginning phase when owning a website was enough to elevate your status among your competitors.
Why Your Website Designing Shouldn’t Be Less Than Perfect
Well, that is how things were ‘once upon a time.’ Now when even small businesses like our local departmental stores have their own websites, no smart entrepreneur waits to take chances about their competitors! Rather, creating the best user experience through easily navigable, visually pleasing and engaging content laden company websites have become the bare minimum.
Now that websites have become a platform to enhance a company’s brand value as well as sell your products to worldwide customers online, we bring you 4 reasons why you should choose your website designing company wisely.
Increase in Usage of Mobile Devices
Mobile usage across the world is growing in leaps and bounds. It is estimated that approximately 80% of internet users use smartphones while a study by ExpressPigeon states, at least 50% of these smartphone users look at their phone first thing in the morning. Living amidst this trend, your website designing must ensure, viewing and interacting with your site from phones and tabs should be both easy and smooth.
Increase in the Numbers of Online Shoppers
An ASSOCHAM-Resurgent India study says online shoppers in India alone are likely to cross the 100 million mark by the end of 2017. And guess which devices have the highest add-to-cart rates on online shopping websites? Tablets! So ensure your e-commerce website has shopping cart, payment gateway & online credit card processing rightly integrated. And that people using either desktop or mobile devices find it equally easy to navigate through.
Rising Popularity of Social Media
According to MarketingSherpa, consumers between the ages of 18 to 34 are most likely to follow brands through social media sites. While other studies show that of people who have a good experience following a brand in social media, more than 70% are likely to recommend it to other users. All the more reason for your web designing to rightly include all your social handles, changing static content to variable content from social sites wherever necessary, implementing Twitter Cards and Facebook Open Graph, making content shareable and making best use of similar updated technologies.
The Foremost Need to Rank Higher in Google Search
Many times, you will come across businesses that have two websites, the one it owned to begin with and a later built mobile version of it. But it is always less hassle and better use of resources to own a single site. Adapting to multiple device and screen sizes, ensuring your site ranks high both in desktop and mobile algorithm (yes, Google has separated algorithms for both now) and creating a better functional website for your consumers, partners, stakeholders or media are all equally important. And this would necessitate both budding and reputed businesses to place their trust in none less than the best website design company in Delhi.