What is it that makes websites of law firms stand out and gradually convert more and more visitors into clients? It does not matter where your firm is located, or how large or small your firm is, websites have their own techniques and strategies to build your brand, clientele and reputation.
At TechYogi IT Solutions, we look today at some of the factors that can make a world of difference for your law firm.
Though at this point, it might seem we are emphasizing this over and over again, but there is no denying the fact. More and more people are using their tabs, iPhones and smartphones to search for anything. Owing to this increase in mobile search, Google is also ranking device responsive websites higher. Besides, it makes sense that with such a rush in prospective clients searching services similar to yours online, that your website loads and functions smoothly across all types of devices.
Custom Built Attorney Searches
This is especially true for larger firms with 10 or more attorneys. When there are multiple office locations and practices, we like to implement an easy tool on your website that helps visitors quickly detect attorneys in their location and niche. So the site should allow filters that allow to search for attorneys more easily.
Easy Ways to Contact
For businesses like a law firm or a dentist, there should be clear and possibly, multiple contact information that visitors can see immediately and choose their convenient mode of communication. For certain niches like personal injury, it is the client’s criteria to find an attorney as soon as they can. So you do what it takes to make it possible via your website.
Law is a great profession for content marketing. Attorneys are highly educated individuals who can churn out many informative and engaging write ups that establish reliability of their knowledge. Your website should include a blog post space and also make sure, that you post blogs regularly.
If your firm engages in social media as is the common trend, your website should include links for viewers to connect with your different social media accounts.
Law firms thrive on a good reputation and reliability. A great way to enforce that is using words from clients who have profited from your services. When the client wants, at TechYogi IT Solutions we include a page for client testimonials that reflect some of your best qualities and achievements.