Hotels often do not have websites of their own. They may be part of a big brand and find an extension page in the brand’s existing website. But all digital media promotions (including social media marketing) requires an updated, informative and interesting website. You surely do not want to lose out the chance to woo thousands of prospective clients who are looking for hotels online even as I write this piece.
Ease of Online Booking
You will find most travel agency (OTA – Online Travel Agencies) dominating the online booking scene, charging hotels a good amount for this service. They market their brands aggressively, become familiar names and in hindsight, take a big chunk out of profits hoteliers make. When you have a website dedicated to the hotel, you can tell its story in your own words, add more impact with photos and videos of the location and offer confirmed reservations from your own website. This way, your profit remains for you to keep. You can even afford to offer more discounts, making your offer more lucrative.
Search Engine Optimization – Best Online Marketing
While creating or transforming a hotel website, you get the chance of optimizing it for search engines to make your site visible to thousands (even lakhs) of people browsing the internet to make tour plans. Here people often experience misinformation, highlighted by skillful or clever SEO strategies. So when you have a great service to offer, try more to become visible in social media. The right website developing company is usually proficient in handling your SEO requirements.
This must include optimizing your website for millions of mobile users as well.
Guests Search for the Individual Hotel Website
Online reservations are not only cheaper if done from hotel’s own website or booking engine, Google also reports that most people have 9.5 research sessions before finalizing a booking. This means, they may have first discovered you through a third party online tourism agency, but they will still look for your website to find out more about where they will be staying in.
A Great Hotel Website Paves Way for Great Social Media Marketing
Facebook, Instagram, Twitter have users in millions and billions. As people are mostly connected to friends and families in these sites, post shares by users or positive feedback on your page may often create reliability further among their contacts. Of course, you should have an informative and engaging website to direct the social media users to.
Talk to our creative team today – find simple solutions to your digital, marketing and communication requirements.