TechYogi IT Solutions

5 Steps To Building A Homepage that Converts

By | Website Design | No Comments

The internet is one such place where old bits of wisdom like ‘Never judge a book by its cover,’ do not hold true while ‘The first impression is the last impression,’ stands for useful advice. Because it is the first impression that will decide whether a visitor will linger on your page or leave it immediately. For this, our website design company in Delhi always puts the high priority on the home page of a client website. We bring you here the top four ways you can polish up your home page.

The Homepage can influence a visitor’s next step

You know which is a good homepage? That which the designer has built while keeping in mind what are the first tasks a visitor might want to do after landing on your website. For that, you need to figure out which part of the home page catches your attention immediately. Make it the focus point to offer your visitors the most vital information or instruction for the next step. At least, that is how our web design company in Delhi NCR prefers to do things. Because in most cases, visitors will spend less time scanning your page and click on where you want them to click. So decide how you want them to act next. Give them clarity instead of confusion.

Focus next on the page layout

For a homepage that is instrumental in converting visitors, the middle of the top section is vital. So decide carefully how to best use the pixels up there. There have been several studies that have tracked the eye movement of volunteers which show people spend longer looking at this part. Use this part to clearly indicate a user how to take the next step in their goal. Nothing better, if you can give a glimpse of the main goal too, once again, for the sake of clarity. Our website design company will often use a highly attractive headline here, complete with colourful graphics and instructions on what to do next.

Make your Homepage easily scannable

Once a viewer lands on your homepage, what he or she commonly does is scan the entire content for finding an indication of how the website works. Make it easy by clearly dividing the content in sections. Make good use of the ‘white space’ (empty space between content) to make the page scannable. This is not possible in a page that is overcrowded with text. If there are many different sections, you can try a grid-like structure. At TechYogi IT Solutions, we are always mindful of such nitty gritties. The magic always lies in details and consistence.

Keep the volume of text at a minimum

In marketing, it is always essential to minimize the noise. To quote Steve Krug, “Get rid of half the words on each page, then get rid of half of what’s left.” This will only give more scope to the viewer to focus on the important parts. It is also good to keep the language easy, simple and free from technical jargons. Keep it short, use active voice throughout and see to it that the users don’t end up getting caught up in words. The right website design company in Delhi or anywhere can offer you a website that is the teamwork of excellent content writers, graphic designers, search engine optimizers and website designers.

 

And of course, concentrate on the graphics

Make sure that you use icons and images that highlight the products or services. Keep decorative images to a minimum. Use graphics to draw attention to a product and secondly, to explain how a product or service works. That’s it. Graphics in a homepage play a significant role in converting visitors. It is a good idea to use images that evoke reliability. Example? Say a logo of a safe payment accreditation organization and/or some reputed consumer protection agency. However skilled the staff of your web design company in Delhi NCR might be, it is always a good idea to include these inputs from your side.
The homepage is where your potential customers take the first step of their journey with you. Give your best to make it enticing enough for a person to want to click and see what the other sections have on offer. This way, make your website the best medium of conversion for your business. All the best!

5 Reasons Online Businesses Need SEO Services in Delhi

By | SEO Services, SEO services in Delhi | No Comments

Does your business own a website? If yes, then whatever time, money and effort you have spent in designing If yes, then whatever time, money and effort you have spent in designing your website with the best graphics, content and user functionality features, can only reach the height of success when your website starts getting high traffic. And here again, not just any traffic, but people who are potential clients of products or services similar as yours and hence, your target audience. That is what an efficient SEO services in Delhi can achieve for you.

What To Watch Out For

Unfortunately, there are many SEO service providers who are more interested in lapping the clients’ money than building for them than promote their website for long term prosperity. They may adopt from a number of unhealthy habits. They can. For example, plug your website in software and get unrelated back links everywhere on the internet. They can spam blogs with comments, link farms and do other things with the similar purpose that will bring little real help for the website.   As you journey forward to search the best SEO Company in Delhi NCR, make sure you shortlist a service provider that steers clears of such trickery.

How Do Good SEO Services Work

To begin with, good SEO professionals know the market well. They research it further, taking a closer look of your competitors and researching the best keywords your website should rank for, as the first step of your SEO project. They can even go into going against your will in doing this. But of course, you can ask for an explanation because it is all about teamwork. Keyword research is a strategic and time taking process. Besides, an honest SEO service provider will pay more attention to onpage SEO, relevant backlinks, concentrate on social networking sites and take an all-inclusive approach towards the whole thing. Do your research well and find a search engine optimization company in Delhi that is all these things.

Points To Remember

When it comes to searching for a service, people highly trust Google. Making it to the first page of Google is everything as you may well remember; we barely make it to the next page of Google search while looking for a service. We click on one or more links in the immediate page that comes up when we type something on the search bar.
It is better to aim for a smaller keyword and make it to the top of a Google search, than targeting the best or most popular keyword and ranking in the 4th page of Google search. The top keywords are very competitive. It requires huge work and consistence and even then, you cannot guarantee being on top position for these keywords. Better to take your chance with a little less popular keyword because different people will search through different keywords or phrases. If you choose wisely, you can come across the right one to target. Reason why effective SEO services in Delhi aim to achieve just that.

Here is another tip to find out if you have found  good SEO services in Delhi. They will go through your website thoroughly, advising you what changes are required to do onpage SEO. Off page SEO can be done by the SEO service themselves. It includes making the right back links, share on social networking sites, citations, etc. It is the onpage SEO like page headings, keywords, internal and outbound links, where your SEO may need to make changes. Be flexible and follow their advice because it is only through the combined effort of onpage SEO and offpage SEO that you achieve a good ranking and a high web traffic.

Website Designing Services in Delhi

4 Reasons Why Your Website Designing Should Be No Less Than Perfect

By | Website Design | No Comments

It was not very long back that different businesses started going online. As entrepreneurs realized the necessity of building websites to increase brand value and awareness about their products and services and built company websites, it was still a beginning phase when owning a website was enough to elevate your status among your competitors.

Why Your Website Designing Shouldn’t Be Less Than Perfect

Well, that is how things were ‘once upon a time.’ Now when even small businesses like our local departmental stores have their own websites, no smart entrepreneur waits to take chances about their competitors! Rather, creating the best user experience through easily navigable, visually pleasing and engaging content laden company websites have become the bare minimum.

Now that websites have become a platform to enhance a company’s brand value as well as sell your products to worldwide customers online, we bring you 4 reasons why you should choose your website designing company wisely.

  • Increase in Usage of Mobile Devices

Mobile usage across the world is growing in leaps and bounds. It is estimated that approximately 80% of internet users use smartphones while a study by ExpressPigeon states, at least 50% of these smartphone users look at their phone first thing in the morning. Living amidst this trend, your website designing must ensure, viewing and interacting with your site from phones and tabs should be both easy and smooth.

  • Increase in the Numbers of Online Shoppers

An ASSOCHAM-Resurgent India study says online shoppers in India alone are likely to cross the 100 million mark by the end of 2017. And guess which devices have the highest add-to-cart rates on online shopping websites? Tablets! So ensure your e-commerce website has shopping cart, payment gateway & online credit card processing rightly integrated. And that people using either desktop or mobile devices find it equally easy to navigate through.

  • Rising Popularity of Social Media

According to MarketingSherpa, consumers between the ages of 18 to 34 are most likely to follow brands through social media sites. While other studies show that of people who have a good experience following a brand in social media, more than 70% are likely to recommend it to other users. All the more reason for your web designing to rightly include all your social handles, changing static content to variable content from social sites wherever necessary, implementing Twitter Cards and Facebook Open Graph, making content shareable and making best use of similar updated technologies.

  • The Foremost Need to Rank Higher in Google Search

Many times, you will come across businesses that have two websites, the one it owned to begin with and a later built mobile version of it. But it is always less hassle and better use of resources to own a single site.  Adapting to multiple device and screen sizes, ensuring your site ranks high both in desktop and mobile algorithm (yes, Google has separated algorithms for both now) and creating a better functional website for your consumers, partners, stakeholders or media are all equally important. And this would necessitate both budding and reputed businesses to place their trust in none less than the best website design company in Delhi.